Commitment-led marketing : the key to brand profit is in the customer's mind
Hofmeyr, Jan
Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice - West sussex: John wiley and sons ltd 2000 - xiv, 299p., ref., ind. 30 cm x 21 cm
0471495743
advertisers cannot ignore commitment
brand profits
case study
consumer behavior
consumers attitudes
customer relationship
marketing
motivation research
people behaviour
political marketing
psychology
658.8 / HOF
Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice - West sussex: John wiley and sons ltd 2000 - xiv, 299p., ref., ind. 30 cm x 21 cm
0471495743
advertisers cannot ignore commitment
brand profits
case study
consumer behavior
consumers attitudes
customer relationship
marketing
motivation research
people behaviour
political marketing
psychology
658.8 / HOF