Commitment-led marketing : the key to brand profit is in the customer's mind (Record no. 2016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00950nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471495743 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HOF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hofmeyr, Jan |
| 245 #0 - TITLE STATEMENT | |
| Title | Commitment-led marketing : the key to brand profit is in the customer's mind |
| Statement of responsibility, etc. | by Jan Hofmeyr and Butch Rice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | West sussex: |
| Name of publisher, distributor, etc. | John wiley and sons ltd |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 299p., ref., ind. |
| Dimensions | 30 cm x 21 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertisers cannot ignore commitment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand profits |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case study |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumers attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer relationship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | motivation research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | people behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | political marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | psychology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rice, Butch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price | Inventory number | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/15/2003 | 64/3 | 658.8 HOF | 4395 | 05/22/2023 | 04/29/2021 | Books | |||||||||
| KEIC | KEIC | 05/19/2003 | 64/3 | 658.8 HOF | 4439 | 05/22/2023 | 04/29/2021 | Books | Books India | 1250.00 | Bill No.: 27611 Date: 2003-05-19 | 1250.00 |