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Gendered marketing

Maclaran, Pauline

Gendered marketing - Cheltenham Edward Elgar Publishing 2022 - vi, 168p., ref., ind., 23 cm x 15 cm - Gendered management .

ISBN: 978-1839108815

Subjects--Topical Terms: --marketing--social aspects--marketing--sex differences--feminist theory--consumer behaviour

Dewey Class. No.: 658.8 / MAC

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