Gendered marketing (Record no. 20357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221201224004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221201b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1839108815 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline |
| 245 ## - TITLE STATEMENT | |
| Title | Gendered marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Edward Elgar Publishing |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | Cheltenham |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 168p., ref., ind., 23 cm x 15 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Gendered management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| -- | social aspects |
| -- | marketing |
| -- | sex differences |
| -- | feminist theory |
| -- | consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatzidakis, Andreas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 12/01/2022 | Kushal Books | 8424.90 | IN695 | 5 | 5 | 658.8, MAC | 21963 | 03/25/2025 | 01/13/2025 | 10753.00 | 12/01/2022 | Books |