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Integrated marketing communication : advertising and promotion in a digital world

Juska, Jerome M.

Integrated marketing communication : advertising and promotion in a digital world - 2nd - New York Routledge 2022 - xxix, 300p., glos., ind., 24 cm x 17 cm

ISBN: 978-0367436230

Subjects--Topical Terms: --Internet advertising--Internet marketing--advertising & promotion--marketing communication

Dewey Class. No.: 659.144 / JUS

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