Integrated marketing communication : advertising and promotion in a digital world (Record no. 20439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230125211409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0367436230 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | JUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Juska, Jerome M. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication : advertising and promotion in a digital world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 300p., glos., ind., 24 cm x 17 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Internet advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising & promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 01/23/2023 | Kushal Books | 5961.15 | IN881 | 2 | 659.144, JUS | 22077 | 04/28/2025 | 11/05/2024 | 20662.00 | 01/23/2023 | Books |