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Corporate heritage marketing : using the past as a strategic asset

Riviezzo, Angelo

Corporate heritage marketing : using the past as a strategic asset - New York Routledge 2021 - xxii, 98p., note., ref., ind., 23 cm x 15 cm - Routledge studies in marketing .

ISBN: 9780367764999

Subjects--Topical Terms: --marketing--Italy--cultural property--business & economics--advertising & promotion

Dewey Class. No.: 658.802

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