Corporate heritage marketing : using the past as a strategic asset (Record no. 21421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367764999 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riviezzo, Angelo |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate heritage marketing : using the past as a strategic asset |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 98p., note., ref., ind., 23 cm x 15 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge studies in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| -- | Italy |
| -- | cultural property |
| -- | business & economics |
| -- | advertising & promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garofano, Antonella |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Napolitano, Maria Rosaria |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 02/11/2023 | Books India | 3652.96 | 61463 | 658.802, RIV | 22195 | 07/20/2023 | 73336.00 | 02/11/2023 | Books |