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Communicating fashion brands : theoretical and practical perspectives

Huggard, Emily

Communicating fashion brands : theoretical and practical perspectives - New York Routledge 2020 - xvi, 172p., ref., ind., 23 cm X 16 cm

ISBN: 978-1138613560

Subjects--Topical Terms: --advertising--fashion--fashion merchandising--branding--marketing

Dewey Class. No.: 659.1974692

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