Communicating fashion brands : theoretical and practical perspectives (Record no. 21497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556 a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230401201346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230401b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1138613560 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1974692 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Huggard, Emily |
| 245 ## - TITLE STATEMENT | |
| Title | Communicating fashion brands : theoretical and practical perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2020 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 172p., ref., ind., 23 cm X 16 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising |
| -- | fashion |
| -- | fashion merchandising |
| -- | branding |
| -- | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cope, Jon |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 03/31/2023 | Alpha Book Co | 3854.40 | SA-0295 | 2 | 659.1974692, HUG | 22287 | 02/23/2024 | 01/25/2024 | 6988.00 | 03/31/2023 | Books |