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The power of point of purchase advertising : marketing at retail (with CD)

Liljenwall, Robert (ed.)

The power of point of purchase advertising : marketing at retail (with CD) - Washington Point of Purchase Advertising International 2004 - 248p., 27 cm x 19 cm

ISBN: 0970709919

Subjects--Topical Terms: --marketing--retail--advertising--consumer behaviour--advertising design and creativity

Dewey Class. No.: 659.157

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