The power of point of purchase advertising : marketing at retail (with CD) (Record no. 21710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230710b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0970709919 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.157 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Liljenwall, Robert (ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | The power of point of purchase advertising : marketing at retail (with CD) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Washington |
| Name of publisher, distributor, etc. | Point of Purchase Advertising International |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248p., 27 cm x 19 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| -- | retail |
| -- | advertising |
| -- | consumer behaviour |
| -- | advertising design and creativity |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 02/02/2005 | Natraj Book Centre | 3600.00 | 1039 | 659.157, POW | 5321 | 07/10/2023 | 6024.00 | 07/10/2023 | Books |