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Is anybody out there? : the new blueprint for marketing communications in the 21st century

Austin, Mark

Is anybody out there? : the new blueprint for marketing communications in the 21st century - Singapore John Wiely and Sons 2003 - xiii, 251p., app., bib., ind., 24 cm x 16 cm

ISBN: 047082090X

Subjects--Topical Terms: --brand--consumer--media routes--marketing communication

Dewey Class. No.: 658.8

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