Is anybody out there? : the new blueprint for marketing communications in the 21st century (Record no. 21711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00533nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230710b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047082090X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Austin, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Is anybody out there? : the new blueprint for marketing communications in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | John Wiely and Sons |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 251p., app., bib., ind., 24 cm x 16 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | brand |
| -- | consumer |
| -- | media routes |
| -- | marketing communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aitchison, Jim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 05/14/2003 | Natraj Book Centre | 1495.00 | 122 | 658.8, AUS | 4407 | 07/10/2023 | 12937.00 | 07/10/2023 | Books |