Immersive technology and experiences: Implications for business and society

Heggde, Githa S. (ed.)

Immersive technology and experiences: Implications for business and society - Singapore, Springer Nature: 2024. - xxx, 277p., ind., 22 cm X 15 cm

Recommended by: Githa S. Heggde

Content:

Chapter 1. Limited Edition Products: A Literature Review and Future Research Agenda
Chapter 2. Dealing with AI-Is It a Pleasure or Pain?
Chapter 3. Digi & the Metaverse
Chapter 4. Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME
Chapter 5. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI)
Chapter 6. Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies
Chapter 7. Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse
Chapter 8. Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
Chapter 9. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India
Chapter 10. Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and
Chapter 11. Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers
Chapter 12. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment
Chapter 13. I Am Confused: Coping With Customer Confusion in Metaverse Shopping
Chapter 14. Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use


978-9819988334

--computational intelligence--environnements virtuels partagés--metaverse--shared virtual environments--virtual reality--management information systems

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