Gamification marketing for dummies
Chishti, Zarrar
Gamification marketing for dummies - Hoboken, Wiley: 2021. - x, 282p., ind., 23 cm X 18 cm - For dummies .
Recommended by: Kallol Das
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Content:
Gamifying your marketing strategy
Getting to know gamification models
Identifying your target audience
Increasing engagement in your campaign
Budgeting your development
Getting to know the technology
Making your game a reality
Selecting the right components
Launching and promoting your game
Capturing all the data
Analyzing and applying data
Avoiding data overload
Failing up: learning from your first quest
Relaunching your gamification marketing campaign
Ten best gamification marketing examples
Ten common gamification marketing mistakes
Ten benefits to gamifying your marketing
978-9354245763
--internet marketing--digital marketing--consumer behavior--social aspects--video games--gamification--e-commerce
658.872
Gamification marketing for dummies - Hoboken, Wiley: 2021. - x, 282p., ind., 23 cm X 18 cm - For dummies .
Recommended by: Kallol Das
----------------------------------------
Content:
Gamifying your marketing strategy
Getting to know gamification models
Identifying your target audience
Increasing engagement in your campaign
Budgeting your development
Getting to know the technology
Making your game a reality
Selecting the right components
Launching and promoting your game
Capturing all the data
Analyzing and applying data
Avoiding data overload
Failing up: learning from your first quest
Relaunching your gamification marketing campaign
Ten best gamification marketing examples
Ten common gamification marketing mistakes
Ten benefits to gamifying your marketing
978-9354245763
--internet marketing--digital marketing--consumer behavior--social aspects--video games--gamification--e-commerce
658.872