Gamification marketing for dummies (Record no. 22155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240331115419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240327b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9354245763 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chishti, Zarrar |
| 245 ## - TITLE STATEMENT | |
| Title | Gamification marketing for dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, |
| Name of publisher, distributor, etc. | Wiley: |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 282p., ind., 23 cm X 18 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | For dummies |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Kallol Das<br/>---------------------------------------- |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>Gamifying your marketing strategy<br/>Getting to know gamification models<br/>Identifying your target audience<br/>Increasing engagement in your campaign<br/>Budgeting your development<br/>Getting to know the technology<br/>Making your game a reality<br/>Selecting the right components<br/>Launching and promoting your game<br/>Capturing all the data<br/>Analyzing and applying data<br/>Avoiding data overload<br/>Failing up: learning from your first quest<br/>Relaunching your gamification marketing campaign<br/>Ten best gamification marketing examples<br/>Ten common gamification marketing mistakes<br/>Ten benefits to gamifying your marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | internet marketing |
| -- | digital marketing |
| -- | consumer behavior |
| -- | social aspects |
| -- | video games |
| -- | gamification |
| -- | e-commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 03/26/2024 | Kushal Books | 699.00 | 999 | 1 | 658.872 CHI | 22904 | 04/27/2024 | 03/28/2024 | 03/28/2024 | 3464.00 | 03/26/2024 | Books |