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Introduction to sport marketing

Smith, Aaron C.T.

Introduction to sport marketing - 3rd - London Routledge 2024 - 409p., app., ind., 24 cm X 17 cm - Sport management series .

Recommended by: Anirudh Kalia

Content:

Sport marketing introduction
Sport markets
Sport consumers
Sport marketing opportunities
Sport marketing strategy
Sport products and branding
Sport pricing
Sport distribution
Sport promotion
Sport sponsorship
Sport services
Sport digital marketing and social media
Sport marketing implementation and control

ISBN: 978-1032488943

Subjects--Topical Terms: --Sports Marketing

Dewey Class. No.: 796.0688

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