Introduction to sport marketing (Record no. 22226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01028 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240726090844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240726b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1032488943 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0688 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Aaron C.T. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to sport marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2024 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 409p., app., ind., 24 cm X 17 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Sport management series |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Anirudh Kalia |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>Sport marketing introduction<br/>Sport markets<br/>Sport consumers<br/>Sport marketing opportunities<br/>Sport marketing strategy<br/>Sport products and branding<br/>Sport pricing<br/>Sport distribution<br/>Sport promotion<br/>Sport sponsorship<br/>Sport services<br/>Sport digital marketing and social media<br/>Sport marketing implementation and control |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Sports Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stavros, Constantino |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Skinner, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geurin, Andrea N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burch, Lauren M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/18/2024 | Technical Bureau India Pvt. Ltd. | 5760.00 | 2 | 796.0688 INT | 22987 | 04/21/2025 | 09/12/2024 | 23257.00 | 07/26/2024 | Books |