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Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing

Shivakumar, Hamsini

Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing - Chennai: Notion Press, 2017. - 144p., glos., 21 cm X 21 cm

Recommended by: Ujjwal Garg

ISBN: 978-1946869517

Subjects--Topical Terms: --communication in marketing --semiotics --branding --signs, symbols and codes--marketing

Dewey Class. No.: 658.802

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