Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing (Record no. 22764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240908230924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240904b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1946869517 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shivakumar, Hamsini |
| 245 ## - TITLE STATEMENT | |
| Title | Signs, symbols and marketing effectiveness: A beginner's guide to semiotics for marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai: |
| Name of publisher, distributor, etc. | Notion Press, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144p., glos., 21 cm X 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Ujjwal Garg |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | communication in marketing |
| -- | semiotics |
| -- | branding |
| -- | signs, symbols and codes |
| -- | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Pranab Bobo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 08/30/2024 | Amazon | 550.00 | EKDG-67720 | 3 | 6 | 658.802 SHI | 23560 | 11/28/2024 | 10/16/2024 | 395.00 | 08/30/2024 | Books |