Trading up: Why consumers want new luxury goods--and how companies create them
Silverstein, Michael J.
Trading up: Why consumers want new luxury goods--and how companies create them - New York: Portfolio, 2008. - xviii, 300p., ind., 21 cm X 14 cm
Recommended by: Ujjwal Garg
Contents:
Trading up to new luxury : an overview
The spenders and their needs : sociodemographics, emotional drivers
The creators and their goods : definitions, forces, practices
Inside the new American home : retailers, appliance innovators
Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's
Awakening the American palate to wine : Kendall-Jackson
The world is a sexy place : Victoria's Secret
The old world in new luxury bottles : Belvedere, Boston Beer
Demonstrably superior and pleasingly different : Callaway
Only the best for members of the family : American Girl, pet food
A cautionary tale of an old luxury brand : Cadillac
The opportunity : growth areas, a work plan
A call to action
9781591840701
--consumers history--economics--consumption--luxury--cost and standard of living--quality of products--United States
Trading up: Why consumers want new luxury goods--and how companies create them - New York: Portfolio, 2008. - xviii, 300p., ind., 21 cm X 14 cm
Recommended by: Ujjwal Garg
Contents:
Trading up to new luxury : an overview
The spenders and their needs : sociodemographics, emotional drivers
The creators and their goods : definitions, forces, practices
Inside the new American home : retailers, appliance innovators
Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's
Awakening the American palate to wine : Kendall-Jackson
The world is a sexy place : Victoria's Secret
The old world in new luxury bottles : Belvedere, Boston Beer
Demonstrably superior and pleasingly different : Callaway
Only the best for members of the family : American Girl, pet food
A cautionary tale of an old luxury brand : Cadillac
The opportunity : growth areas, a work plan
A call to action
9781591840701
--consumers history--economics--consumption--luxury--cost and standard of living--quality of products--United States