Trading up: Why consumers want new luxury goods--and how companies create them (Record no. 22783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01423 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241003113217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241003b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591840701 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silverstein, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Trading up: Why consumers want new luxury goods--and how companies create them |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Portfolio, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 300p., ind., 21 cm X 14 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Ujjwal Garg |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>Trading up to new luxury : an overview<br/>The spenders and their needs : sociodemographics, emotional drivers<br/>The creators and their goods : definitions, forces, practices<br/>Inside the new American home : retailers, appliance innovators<br/>Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's<br/>Awakening the American palate to wine : Kendall-Jackson<br/>The world is a sexy place : Victoria's Secret<br/>The old world in new luxury bottles : Belvedere, Boston Beer<br/>Demonstrably superior and pleasingly different : Callaway<br/>Only the best for members of the family : American Girl, pet food<br/>A cautionary tale of an old luxury brand : Cadillac<br/>The opportunity : growth areas, a work plan<br/>A call to action |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | consumers history |
| -- | economics |
| -- | consumption |
| -- | luxury |
| -- | cost and standard of living |
| -- | quality of products |
| -- | United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fiske, Neil |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Butman, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 09/25/2024 | Amazon | 750.00 | XGI0-221809 | 1 | 1 | 339.470973 SIL | 23604 | 10/18/2024 | 10/03/2024 | 465.69 | 09/25/2024 | Books |