The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Rose, Frank

The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories - London: W W Norton, 2011. - xx, 354p., ind., 21 cm x 14 cm

Recommended by: Abhiraj Bhore

Content:

1. The Dyslexic Storyteller
2 . Fear of Fiction
3 . Deeper
4 . Control
5. Forking Paths
6. Open Worlds
7 . The Hive Mind and the Mystery Box
8 . Television : The Game
9. Twitter and Nothingness
10. This Is Your Brand on YouTube
11. The One - Armed Bandit
12. The Emotion Engine
13. How to Build a Universe That Doesn't Fall Apart


9780393341256

--internet entertainment industry--social aspects--internet marketing--entertainment computing

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