Culture eats creativity for lunch: The Ulkaway

Wable, Arvind

Culture eats creativity for lunch: The Ulkaway - New Delhi: Rupa Publications, 2024. - x, 150p., 20 cm x 13 cm

Recommended by: Simha Sagar

CONTENTS

Foreword/ix

Introduction /

One: The Beginning /

Two: Rise, Fall, Resurrection /

Three: Becoming FCB Ulka /

Four: Built to Last /

Five: Attitude vs Aptitude /

Six: Advertising Is a Senior Person's Business /

Seven: Never Buy People /

Eight: Prima Donnas /

Nine: No Zero No Hero Overnight /

Ten: No Turf Wars /

Eleven: The Ulkaway /

Twelve: Strategy vs Creativity /

Thirteen: Creating Brand Solutions /

Fourteen: The Cultural Payoff /

Fifteen: Passing on the Baton /

Appendix: Remembering Boss /

Acknowledgements /

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