Culture eats creativity for lunch: The Ulkaway (Record no. 22804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01141 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250329041515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241015b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361567940 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wable, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Culture eats creativity for lunch: The Ulkaway |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Rupa Publications, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 150p., 20 cm x 13 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Simha Sagar |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CONTENTS<br/><br/>Foreword/ix<br/><br/>Introduction / <br/><br/>One: The Beginning / <br/><br/>Two: Rise, Fall, Resurrection /<br/><br/>Three: Becoming FCB Ulka /<br/><br/>Four: Built to Last / <br/><br/>Five: Attitude vs Aptitude / <br/><br/>Six: Advertising Is a Senior Person's Business / <br/><br/>Seven: Never Buy People / <br/><br/>Eight: Prima Donnas / <br/><br/>Nine: No Zero No Hero Overnight / <br/><br/>Ten: No Turf Wars / <br/><br/>Eleven: The Ulkaway / <br/><br/>Twelve: Strategy vs Creativity / <br/><br/>Thirteen: Creating Brand Solutions / <br/><br/>Fourteen: The Cultural Payoff / <br/><br/>Fifteen: Passing on the Baton /<br/><br/>Appendix: Remembering Boss / <br/><br/>Acknowledgements / |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising |
| -- | advertising agency |
| -- | FCB Ulka |
| -- | creativity |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 10/10/2024 | Technical Bureau India Pvt. Ltd. | 295.00 | TB2000 | 1 | 659.119 WAB | 23615 | 03/29/2025 | 10/18/2024 | 15857.00 | 10/10/2024 | Books |