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Pamnani, Harsh

From unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand - Gurugram: Penguin Random House, 2024. - xvii, 312p., note., 22 cm X 14

Donated by: Harsh Pamnani

Contents

Preface

Introduction

Part I: Investors' Perspective

1. Investor Outlook on Start-Up Branding

Part II: Foundational Pillars

2. Building a Start-Up's Belief System

Case Studies: Stage OTT, Icertis, Sirona Hygiene

3. Building a Start-Up's Culture

Case Studies: Fractal, Licious, BigBasket

Part III: Market Research and Opportunity Analysis

4. Leveraging Insights to Uncover Hidden Opportunities

Case Studies: SUGAR Cosmetics, CaratLane, Licious

5. Category Creation and Selection

Case Studies: Zerodha, Epigamia, Atomberg

6. The Importance of Segmentation

Case Studies: CaratLane, Epigamia, Kraftshal
Contents

7. Achieving Product-Market Fit

Case Studies: Paper Boat, Kuku FM, Meesho

Part IV: Brand Development

8. Dynamics of Brand Positioning and Transformation

Case Studies: Razorpay, Chaayos, Icertis

9. The Role of Design in Brand Building

Case Studies: Paper Boat, CaratLane, Razorpay

10. Building Consistency through Systems and Processes

Case Studies: Rebel Foods, STAGE OTT, Licious

11. The Art and Impact of Brand Communication

Case Studies: Licious, STAGE OTT, Sirona Hygiene

12. Strategies for Sales and Distribution

Case Studies: Indigo Paints, Atomberg, Fractal

13. Managing Brand Portfolio

Case Studies: Indigo Paints, Paper Boat, Rebel Foods

14. Unveiling the Dynamics of ESG, CSR and Social Responsibility

Case Studies: Zoho, Zerodha, Sirona Hygiene

Acknowledgements

Notes

ISBN: 9780143463962

Subjects--Topical Terms: --startup--brand development

Dewey Class. No.: 658.11