From unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand (Record no. 22848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02044nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143463962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pamnani, Harsh |
| 245 ## - TITLE STATEMENT | |
| Title | From unknown to unforgettable: Stories and strategies to transform your start-up into a trustworthy brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurugram: |
| Name of publisher, distributor, etc. | Penguin Random House, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 312p., note., 22 cm X 14 |
| 500 ## - GENERAL NOTE | |
| General note | Donated by: Harsh Pamnani |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents<br/><br/>Preface<br/><br/>Introduction<br/><br/>Part I: Investors' Perspective<br/><br/>1. Investor Outlook on Start-Up Branding<br/><br/>Part II: Foundational Pillars<br/><br/>2. Building a Start-Up's Belief System<br/><br/>Case Studies: Stage OTT, Icertis, Sirona Hygiene<br/><br/>3. Building a Start-Up's Culture<br/><br/>Case Studies: Fractal, Licious, BigBasket<br/><br/>Part III: Market Research and Opportunity Analysis<br/><br/>4. Leveraging Insights to Uncover Hidden Opportunities<br/><br/>Case Studies: SUGAR Cosmetics, CaratLane, Licious<br/><br/>5. Category Creation and Selection<br/><br/>Case Studies: Zerodha, Epigamia, Atomberg<br/><br/>6. The Importance of Segmentation<br/><br/>Case Studies: CaratLane, Epigamia, Kraftshal<br/>Contents<br/><br/>7. Achieving Product-Market Fit<br/><br/>Case Studies: Paper Boat, Kuku FM, Meesho<br/><br/>Part IV: Brand Development<br/><br/>8. Dynamics of Brand Positioning and Transformation<br/><br/>Case Studies: Razorpay, Chaayos, Icertis<br/><br/>9. The Role of Design in Brand Building<br/><br/>Case Studies: Paper Boat, CaratLane, Razorpay<br/><br/>10. Building Consistency through Systems and Processes<br/><br/>Case Studies: Rebel Foods, STAGE OTT, Licious<br/><br/>11. The Art and Impact of Brand Communication<br/><br/>Case Studies: Licious, STAGE OTT, Sirona Hygiene<br/><br/>12. Strategies for Sales and Distribution<br/><br/>Case Studies: Indigo Paints, Atomberg, Fractal<br/><br/>13. Managing Brand Portfolio<br/><br/>Case Studies: Indigo Paints, Paper Boat, Rebel Foods<br/><br/>14. Unveiling the Dynamics of ESG, CSR and Social Responsibility<br/><br/>Case Studies: Zoho, Zerodha, Sirona Hygiene<br/><br/>Acknowledgements<br/><br/>Notes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | startup |
| -- | brand development |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 11/19/2024 | Free | 399.00 | Free | 1 | 658.11 PAM | 23660 | 03/30/2025 | 01/21/2025 | 11/19/2024 | Donated Book |