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Brand positioning strategies for competitive advantage

Sengupta, Subroto

Brand positioning strategies for competitive advantage - 2nd ed. - New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 2005 - xiv, 297p., ref., app., ind 23 cm x 15 cm

ISBN: 0070581592

Subjects--Topical Terms:
advertising objectives
brand loyalty pyramid
brand personality
case studies
celebrity endorsement
consumer segmentation
MICA
positing successes
positioning
product features
stretch

Dewey Class. No.: 658.827 / SEN

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