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Brand positioning strategies for competitive advantage (Record no. 250)

MARC details
000 -LEADER
fixed length control field	00858nam a2200301Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210429s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070581592
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sengupta, Subroto
245 #0 - TITLE STATEMENT
Title	Brand positioning strategies for competitive advantage
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	Tata Mcgraw-Hill Book Publishing Company Limited
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 297p., ref., app., ind
Dimensions	23 cm x 15 cm
365 ## - TRADE PRICE
Price type code	INR
Price amount	250
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	advertising objectives
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	brand loyalty pyramid
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	brand personality
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	celebrity endorsement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	consumer segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MICA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	positing successes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	product features
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	stretch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Inventory number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
Dewey Decimal Classification	KEIC	KEIC	02/16/2005	Natraj Book Centre	72/3	250.00	Bill No.: 1101 Date: 2005-02-16	1	1	658.827 SEN	5398	05/22/2023	12/15/2022	250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005	Natraj Book Centre	72/3	250.00	Bill No.: 1101 Date: 2005-02-16	1		658.827 SEN	5399	08/17/2024	07/30/2024	250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005	Natraj Book Centre	72/3	250.00	Bill No.: 1101 Date: 2005-02-16	1		658.827 SEN	5400	05/22/2023	12/19/2021	250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005	Natraj Book Centre	72/3	250.00	Bill No.: 1101 Date: 2005-02-16			658.827 SEN	5401	05/22/2023		250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005	Natraj Book Centre	72/3	250.00	Bill No.: 1101 Date: 2005-02-16	2		658.827 SEN	5402	05/22/2023	11/04/2022	250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005			250.00				658.827 SEN	12023	05/22/2023		250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005			250.00				658.827 SEN	12024	05/22/2023		250.00	04/29/2021	Books
Dewey Decimal Classification	KEIC	KEIC	02/16/2005							658.827 SEN	13537	04/29/2021		250.00	04/29/2021	Books