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Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin (ed.)

Consumer insight : how to use data and market research to get closer to your customer - New York: Paramount Market Publishing Inc. 2004 - xv, 288p., app., ind. 23 cm x 15 cm

ISBN: 0749442921

Subjects--Topical Terms:
bad consumers
CRM
customer and consumer
customer care
customer relations
database marketing
management
marketing research
privacy
retaining consumer

Dewey Class. No.: 658.834 / STO

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