Consumer insight : how to use data and market research to get closer to your customer (Record no. 2712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00882nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442921 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | STO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer insight : how to use data and market research to get closer to your customer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Paramount Market Publishing Inc. |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 288p., app., ind. |
| Dimensions | 23 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1457.28 |
| Unit of pricing | 00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2008-10-07 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | bad consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CRM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | customer and consumer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | customer care |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | database marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | privacy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | retaining consumer |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bond, Alison (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foss, Bryan (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | Bill No.: M07 Date: 2008-10-07 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 10/07/2008 | OM Books | 74/1 | 1457.28 | 1 | 658.834 STO | 7392 | 07/10/2023 | 06/23/2022 | 1457.28 | Books |