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The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper - 3rd ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 - xxxii, 544p., app., ind. 28 cm x 22 cm

ISBN: 0070587744

Subjects--Topical Terms:
advertising message
brand positioning
business review
communication goals
distribution
events
internet media
marketing
marketing budget
marketing strategies
media
merchandising
opportunities
personal selling
planning
pricing
problems
product, naming, packaging
promotion
public relations
sales objectives
service
target markets

Dewey Class. No.: 658.802 / HIE

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