Image from Amazon.com
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Edition: 3rd edDescription: xxxii, 544p., app., ind. 28 cm x 22 cmISBN: - 0070587744
- advertising message
- brand positioning
- business review
- communication goals
- distribution
- events
- internet media
- marketing
- marketing budget
- marketing strategies
- media
- merchandising
- opportunities
- personal selling
- planning
- pricing
- problems
- product, naming, packaging
- promotion
- public relations
- sales objectives
- service
- target markets
- 658.802 HIE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 HIE (Browse shelf(Opens below)) | Available | 6702 |
There are no comments on this title.