Cheap : the real cost of the global trend for bargains, discounts and consumer choice
Bosshart, David
Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart - New Delhi: Kogan Page 2007 - viii, 197p., ind. 22 cm x 14 cm
0749448962
age of Cheap
axis of evil in the economy
consumers' preferences
cost
customer orientation
discount
factors are accelerating the trend
faster, better, cheaper
four stages of development in customer behaviour
globalization
marketing
models for present-day rationalization
myths of services
no frills
outsourcing to the customer
panorama of cheap
trend towards low-priced good is changing our lives
Wal-Martization of our society
339.47 / BOS
Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart - New Delhi: Kogan Page 2007 - viii, 197p., ind. 22 cm x 14 cm
0749448962
age of Cheap
axis of evil in the economy
consumers' preferences
cost
customer orientation
discount
factors are accelerating the trend
faster, better, cheaper
four stages of development in customer behaviour
globalization
marketing
models for present-day rationalization
myths of services
no frills
outsourcing to the customer
panorama of cheap
trend towards low-priced good is changing our lives
Wal-Martization of our society
339.47 / BOS