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Cheap : the real cost of the global trend for bargains, discounts and consumer choice by David Bosshart
Material type:
TextLanguage: English Publication details: New Delhi: Kogan Page 2007Description: viii, 197p., ind. 22 cm x 14 cmISBN: - 0749448962
- age of Cheap
- axis of evil in the economy
- consumers' preferences
- cost
- customer orientation
- discount
- factors are accelerating the trend
- faster, better, cheaper
- four stages of development in customer behaviour
- globalization
- marketing
- models for present-day rationalization
- myths of services
- no frills
- outsourcing to the customer
- panorama of cheap
- trend towards low-priced good is changing our lives
- Wal-Martization of our society
- 339.47 BOS
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 339.47 BOS (Browse shelf(Opens below)) | Available | 6725 |
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