Value-based marketing for bottom-line success : 5 steps to creating customer value
Bonis, J. Nicholas De
Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen - New Delhi: Tata McGraw Hill Publishing Company Limited 2002 - 245p., app., notes, ind. 25 cm x 19 cm
0070598371
assess
commit
consumer satisfaction
create
customer services
improve
management
marketing
pentadigm's world
658.8 / BON
Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen - New Delhi: Tata McGraw Hill Publishing Company Limited 2002 - 245p., app., notes, ind. 25 cm x 19 cm
0070598371
assess
commit
consumer satisfaction
create
customer services
improve
management
marketing
pentadigm's world
658.8 / BON