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Hospitality and travel marketing

Morrison, Alastair M.

Hospitality and travel marketing by Alastair M. Morrison - 3rd ed. - Albany: Delmar Thomson Learning 2001 - xviii, 625p., app., glos., ind. 26 cm x 21 cm

ISBN: 0766816052

Subjects--Topical Terms:
advertising
communication and the promotional mix
customer behaviour
hospitality industry
marketing
marketing planning
marketing research
merchandising
packaging
pricing
public relations
sales promotion
strategy
tourism
travel services
travel trade

Dewey Class. No.: 658.80964794 / MOR

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