Hospitality and travel marketing by Alastair M. Morrison

By:

Morrison, Alastair M

Material type: Text

TextLanguage: English Publication details: Albany: Delmar Thomson Learning 2001Edition: 3rd edDescription: xviii, 625p., app., glos., ind. 26 cm x 21 cmISBN:

0766816052

Subject(s):

advertising
communication and the promotional mix
customer behaviour
hospitality industry
marketing
marketing planning
marketing research
merchandising
packaging
pricing
public relations
sales promotion
strategy
tourism
travel services
travel trade

DDC classification:

658.80964794 MOR

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.80964794 MOR (Browse shelf(Opens below))		Available		3829

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