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Marketing management : text and cases

Lal, Rajiv

Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan - New Delhi: Tata McGraw-Hill Company Limited 2005 - xiii, 812p., ind. 26 cm x 20 cm

ISBN: 0070603952

Subjects--Topical Terms:
beetle
BMW
branding
Callaway Golf Company
choosing customers
Colgate
communicating value
creating value
free markets online
Freeport Studio
Guru.com
integrated marketing communication
managing customers for profit
marketing strategy
Mountain Dew
Omnitel Pronto Italia
sustaining value
Tesco Plc.
TiVo
Xerox

Dewey Class. No.: 658.802 / LAL

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