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Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005Description: xiii, 812p., ind. 26 cm x 20 cmISBN: - 0070603952
- beetle
- BMW
- branding
- Callaway Golf Company
- choosing customers
- Colgate
- communicating value
- creating value
- free markets online
- Freeport Studio
- Guru.com
- integrated marketing communication
- managing customers for profit
- marketing strategy
- Mountain Dew
- Omnitel Pronto Italia
- sustaining value
- Tesco Plc
- TiVo
- Xerox
- 658.802 LAL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 LAL (Browse shelf(Opens below)) | Available | 6204 |
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