Building the brand driven business : operationalize your brand to drive profitable growth
Davis, Scott M.
Building the brand driven business : operationalize your brand to drive profitable growth by Scott M. Davis and Michael Dunn - 1st ed. - San Francisco: Jossey Bass 2002 - xv, 299p., notes, ind. 24 cm x 16 cm - Jossey Bass business and management series .
0787962554
brand building
brand name products
brand powerful
customer relationship
product management
658.827 / DAV
Building the brand driven business : operationalize your brand to drive profitable growth by Scott M. Davis and Michael Dunn - 1st ed. - San Francisco: Jossey Bass 2002 - xv, 299p., notes, ind. 24 cm x 16 cm - Jossey Bass business and management series .
0787962554
brand building
brand name products
brand powerful
customer relationship
product management
658.827 / DAV