Building the brand driven business : operationalize your brand to drive profitable growth (Record no. 3128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00847nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787962554 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Building the brand driven business : operationalize your brand to drive profitable growth |
| Statement of responsibility, etc. | by Scott M. Davis and Michael Dunn |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco: |
| Name of publisher, distributor, etc. | Jossey Bass |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 299p., notes, ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1524 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Jossey Bass business and management series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand building |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand powerful |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer relationship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunn, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/17/2002 | Natraj Book Centre | 71/1 | 1524.00 | Bill No.: 859 Date: 2002-12-17 | 1 | 658.827 DAV | 4262 | 08/20/2024 | 08/09/2024 | 1524.00 | 04/29/2021 | Books |