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Handbook of cross-cultural marketing

Herbig, Paul A

Handbook of cross-cultural marketing by Paul A Herbig - New York: International Business Press 1998 - xv, 375p., bib., ind. 21 cm x 15 cm

ISBN: 078900285X

Subjects--Topical Terms:
advertising
aftermarket
channels distribution
cross-cultural studies
cross-cultural studies
cross-culture negotiations
culture impacts market
debate
export marketing
green marketing
marketing
marketing research
pricing
products
sales management
sales promotional techniques
service quality
services
trade fairs

Dewey Class. No.: 658.848 / HER

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