Image from Amazon.com
Handbook of cross-cultural marketing by Paul A Herbig
Material type:
TextLanguage: English Publication details: New York: International Business Press 1998Description: xv, 375p., bib., ind. 21 cm x 15 cmISBN: - 078900285X
- advertising
- aftermarket
- channels distribution
- cross-cultural studies
- cross-cultural studies
- cross-culture negotiations
- culture impacts market
- debate
- export marketing
- green marketing
- marketing
- marketing research
- pricing
- products
- sales management
- sales promotional techniques
- service quality
- services
- trade fairs
- 658.848 HER
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.848 HER (Browse shelf(Opens below)) | Available | 12555 |
There are no comments on this title.