Commodity advertising and promotion
Kinnucan, Henry W. (ed.)
Commodity advertising and promotion - Ames: Iowa State University Press 1992 - xvi, 392p., ref., ind. 23 cm x 15 cm
0813812976
advertising in demand systems
attitudes in advertising research
effective of brand versus generic advertising
empirical research
future directions
generic advertising
supply response optimal models of advertising
659.1964113 / COM
Commodity advertising and promotion - Ames: Iowa State University Press 1992 - xvi, 392p., ref., ind. 23 cm x 15 cm
0813812976
advertising in demand systems
attitudes in advertising research
effective of brand versus generic advertising
empirical research
future directions
generic advertising
supply response optimal models of advertising
659.1964113 / COM