Commodity advertising and promotion (Record no. 3452)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00900nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0813812976 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1964113 |
| Item number | COM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnucan, Henry W. (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Commodity advertising and promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ames: |
| Name of publisher, distributor, etc | Iowa State University Press |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 392p., ref., ind. |
| Dimensions | 23 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1532.8 |
| Unit of pricing | 00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 1995-10-05 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising in demand systems |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | attitudes in advertising research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | effective of brand versus generic advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | empirical research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | future directions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | generic advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | supply response optimal models of advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chang, Hui-Shung (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Stanley R. (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chang, Hui-Shung (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 10/05/1995 | MK Book Distributors | 1532.80 | 659.1964113 COM | 1105 | 05/22/2023 | 1532.80 | Books |