Bringing new products to market : the art and science of creating winners
Hall, John A.
Bringing new products to market : the art and science of creating winners by John A. Hall - New York: AMACOM 1991 - xvi, 248p., app., ind. 24 cm x 16 cm
0814450172
different companies
importance
market research
new products
preserving the competitive edge
role
strategic planning
658.575 / HAL
Bringing new products to market : the art and science of creating winners by John A. Hall - New York: AMACOM 1991 - xvi, 248p., app., ind. 24 cm x 16 cm
0814450172
different companies
importance
market research
new products
preserving the competitive edge
role
strategic planning
658.575 / HAL