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Media planning workbook

Goodrich, Willaim B.

Media planning workbook by William B. Goodrich and Jack Z. Sissors - 5th ed. - Lincolnwood: NTC Business Books 1995 - xiii, 206p., app., tables 27 cm x 22 cm

ISBN: 0844235024

Subjects--Topical Terms:
advertising media planning
marketing ananlysis
media expenditure
media rates
media strategy planning
problems

Dewey Class. No.: 659.111 / GOO

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