Media planning workbook by William B. Goodrich and Jack Z. Sissors

By:

Goodrich, Willaim B

Contributor(s):

Sissors, Jack Z

Material type: Text

TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1995Edition: 5th edDescription: xiii, 206p., app., tables 27 cm x 22 cmISBN:

0844235024

Subject(s):

advertising media planning
marketing ananlysis
media expenditure
media rates
media strategy planning
problems

DDC classification:

659.111 GOO

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.111 GOO (Browse shelf(Opens below))		Available		1544

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